How Consumers Choose Tyres

2022-12-05

The competitive marketplace creates new business opportunities among tyre dealers who are able to consistently meet the needs of consumers with the right tyres – as overall tyre industry forecast indicates robust yearly growth of 2.3% – 4.7% towards 2026.

Bringing attention to these needs, the consumer-oriented research organization, Consumer Reports evaluated the buying experience by analyzing 15,945 tyre purchases to identify how consumers ultimately made their choice when shopping for new tyres.

Grip Reliability
Choosing all-weather tyres with safer, reliable grip in different seasons was a main preference among 54% of tyre consumers when shopping for new tyres.

Brand Influence
Consumers commonly chose tyres based on price more than brand loyalty with 43% of tyre consumers opting particular brands when shopping for new tyres.

Handling Performance
Effective handling control was a deciding factor among 40% of tyre consumers who favoured response stability and ride comfort when shopping for new tyres.

We Keep Your Wheels Turning
As a long-standing tyre wholesaler in Malaysia, Sunlun Distribution delivers value advantage that tyre dealers seek to fulfill the needs of consumers – and spur growth – by ensuring ready access to multibrand tyre solutions for an array of on-road/off-road operations.

GOODYEAR TYRES
MICHELIN TYRES
CONTINENTAL TYRES
BFGOODRICH TYRES
DUNLOP TYRES
VIKING TYRES
DEESTONE TYRES and more

We endeavour to offer the best tyre products in the marketplace through our strategic supply channels as part of SUNLUN Group, one of Malaysia’s established tyre distribution group with brand partnerships including Bridgestone, Hankook, Laufenn, Anchee, Kapsen and more.

Browse our Products or Contact us for more details.

Links
https://www.consumerreports.org/tire-buying-maintenance/driving-forces-b...
https://www.einnews.com/pr_news/583032732/global-automotive-tire-market-...
https://www.marketwatch.com/press-release/automotive-tire-market-size-in...